‘Monopolies Must Go’: Tech Giants Feel Rivals’ Antitrust Wrath
technet
Shaping policy inside the Beltway.
TechNet is the leading bipartisan network of technology executives driving growth in the innovation economy. They’re known around the country as one of the most effective organizations shaping policy at the state level, but their powerful advocacy in Washington, D.C., wasn’t as well known.
01Strategy
As Congress grappled with major legislation addressing immigration, chip manufacturing, data privacy, and app store access, TechNet needed to bolster its public profile to strengthen its hand as it worked the halls of Congress.
CLYDE worked closely with TechNet to overhaul its presence online, introduced a more aggressive and strategic approach to media relations, and elevated data-driven reports to pressure members of congress to consider tech’s views when considering legislation on these major issues.
02Solution
CLYDE pursued an aggressive media relations approach, injecting TechNet’s voice into stories covering policy battles in the highly-scrutinized tech industry and efforts, like the CHIPS and Science Act to increase investments in critical sectors of the innovation economy. CLYDE also led communications efforts for TechNet’s top policy priorities, including a report co-authored by researchers at Harvard University on the benefits of high-skilled immigration and the #UnitedForPrivacy campaign. CLYDE’s role involved message development, branding and website design, digital advertising, campaign management, and media relations.
03Execution
During CLYDE’s engagement with TechNet, the tech industry saw unprecedented levels of success on Capitol Hill, including the passage of the CHIPS and Science Act, the Inflation Reduction Act, and a House Energy and Commerce Committee markup on the American Data Privacy and Protection Act. Our work resulted in positive media coverage from a variety of outlets ranging from local to large, national publications such as POLITICO, The New York Times, The Washington Post, and Protocol.
Media Coverage
Biden’s merger watchdogs just put corporate America on notice—50 years of allowing bigger and bigger monopolies are ending soon
Tech advocates call on Congress to increase high-skilled immigration to the US
Why It’s So Hard to Regulate Algorithms
More Work
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George Mason University’s Costello College of Business
EducationGeorge Mason University’s Costello College of Business
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