The economy is always in flux, but there’s never been a collision like this. The way people interact with financial markets has been upended. Technology is transforming the way we transfer value around the globe. Bank runs are happening on social media. Traditional financial institutions are facing scrutiny from all sides. And AI adds even more unpredictability.
Confidence in the financial sector is down and you need to be a name people trust.
We understand how to navigate these crosscurrents because CLYDE’s been in this space since we opened our doors. We use data, analytics, and outside-the-box creative thinking to craft strategy that resonates. Always a step ahead of the trends.
Understanding the complexities of the ever-evolving financial landscape takes more than just brains. It requires expert analysis, a passion for data, and the drive to keep learning more. Our dedicated finance team doesn’t just extract raw data and translate it into favorable reactions from shareholders and customers, they make it human. Relatable. Tangible. Important.
We design strategy, craft messaging, and implement solutions that won’t just reach your audience, it will impact them. We become a fully integrated extension of your team, and we speak up. Our unique perspectives and approaches empower you to capitalize on opportunities, never missing a beat.
Executive Thought Leadership.
Crisis Management & Risk Mitigation.
DEI & B.
We understand how to build trust because we are trusted.
We’re seasoned strategic communicators, content marketers, social media messengers, and crisis managers. In addition to working with some of the largest financial institutions in the country, we’ve worked in the Administration and in Congress, and know how the regulatory and legislative systems work together.
Our team has created consumer-focused communications programs ranging from credit card adoption to corporate social responsibility programs and everything in between. Using tools like persona mapping and audience segmentation, our team is able to get the right message to the right audience at the right time.
We know who you need to talk to and what you need to say.
If you’re looking for a strategic partner, a shop with a track record, who puts senior leadership right in the mix, can match your passion and ideas, who doesn’t rest on the laurels of the brand but thinks proactively, we’re here.
We know who you need to talk to and what to say.
Organizations making an impact with us.
case study: Navy Federal Credit Union
925%increase of media placements
since the start of our work together
Wanting to establish itself as the leading financial institution with top-of-wallet products and services for the military community, Navy Federal began partnering with CLYDE in 2016 to raise awareness of the credit union’s offerings, and in turn, increase its membership.
CLYDE curated nuanced thought leadership and proactive media relations programs that would considerably increase Navy Federal’s products, services, and subject matter experts’ position in top tier, consumer, business, and trade media. CLYDE’s strategy, in combination with its deep relationships in the financial media space, contributed to the team’s success and repeated recognition for top credit cards, mortgages, personal loans, auto loans and more in leading media, including Nerdwallet, The Points Guy, WalletHub, USA Today, Forbes, among others.
In partnership with Navy Federal’s Corporate Communications team over the past 7 years, CLYDE’s strategic approach and execution have driven high-impact coverage for Navy Federal, including an exclusive feature on Fox Business Mornings With Maria, USA Today, military publications like Military.com, Military Times and Task & Purpose, regular pickup in Associated Press, Reuters, and Marketwatch, and in key local markets across the United States. The media success has directly led to a significant increase in Share of Voice and brand affinity among targeted audiences.
case study: MeridianLink
MeridianLink, a leading provider of modern software platforms for financial institutions and consumer reporting agencies, began working with CLYDE during the summer of 2022. With economic unrest taking up space in national conversations, MeridianLink sought an agency who could help demonstrate the product offerings its clientele of over 100 banks and credit unions provide to consumers nationwide.
We approached this challenge through steady media relations outreach surrounding company news and executive thought leadership to highlight the positive impact MeridianLink’s software platforms provide to its clients.
Through CLYDE’s agile ability to secure thought leadership and top-tier opportunities for MeridianLink and its executives, the company has generated a news cycle around milestone moments, including its anniversary of the IPO, MeridianLink’s 20th anniversary, and its certification as a Great Place to Work. Because of CLYDE’s media relations execution, MeridianLink has doubled its key message pull-through in earned coverage placements in Fox Business, Forbes, and U.S. News, including trade coverage in GoBanking Rates, CreditUnions.com, Investopedia, and Mortgage News Daily, to name a few. In the last quarter alone, CLYDE has increased MeridianLink’s share of voice among competitors by five percentage points. MeridianLink’s coverage has reached nearly 140,000 impressions in 2023 so far.
case study: NASAA
NASAA, an association focused on investor protection and education, was looking to develop its master messaging and raise awareness of its mission in top-tier and finance media.
CLYDE provided NASAA with support in media outreach surrounding key announcements, and research and data-driven efforts for the association. In a difficult-to-understand industry, CLYDE worked to rescale messaging to not just speak to regulators and members, but also everyday Americans and consumers. CLYDE maintained relationships with journalists, identified thought leadership opportunities and developed opinion pieces on behalf of the association’s president.
Through CLYDE’s relationships with top tier media, NASAA was interviewed by leading finance and regulatory reporters at TIME, CNBC, Reuters, Washington Post and The Wall Street Journal. Since the start of our work together, CLYDE helped build a greater understanding of the role securities regulators play in protecting Main Street investors.
Our Collision Model™ is designed to make maximum impact.
At CLYDE, our unique understanding of human behavior, blended with our deep expertise in communications and media guides everything we do. We call this approach our Collision Model, a combination of message and meaning that helps clients hit home with their audience.
our work with you
The economy is in a state of collision, creating new challenges and opportunities for financial institutions, fintechs, and startups of all sizes.
CLYDE can help your business or organization navigate the collision and create impact through sound strategies that make a measured difference in outcomes. Reach out to meet the team that will take you there.