In 2020, election officials experienced threats, violence, and intimidation at record rates. That year, a cross-partisan group of dedicated election officials and law enforcement convened to work together to protect election officials and workers for a safer election.
$2+ Milliontv publicity value
100+media hits & op-eds
in the lead-up to the midterms, we secured over 60 hits (not including syndications) at the local, state, and national levels
across the country
45+top-tier print & tv
including multiple broadcast hits on every main network — as well as several trade, podcast, and radio outlets.
*as of September 2023
With election officials resigning in droves and a media landscape that didn’t understand the real threats facing election workers, something had to be done.
In the lead up to the midterm elections in 2022, CLYDE led a national campaign with the goal of positioning the Committee for Safe and Secure Elections as a known media entity — ensuring CSSE members could share their message with voters, policymakers, fellow election administrators, and law enforcement about existing threats to our elections and the resources available to keep them safe.
CLYDE designed and ran custom, intensive media training for Committee members preparing them for challenging discussions with reporters on issues like election worker safety, misinformation, intimidation, political violence, fringe movements, and more.
Our objective was to position key members of the Committee as thought leaders and experts by developing messaging that resonates, conduct opinion polling, identify proper channels to reach audiences, and execute multiple strategic communications campaigns in fast-paced environments.
As a result of our efforts, CSSE’s members appeared in every major national publication (The Washington Post, The New York Times, AP, Reuters, USA Today) and broadcast network (CNN, MSNBC, NBC, ABC), received over 500 syndications, were featured on Election Day broadcast coverage, and received ~$1.5 million in publicity value.
As the current agency of record for CSSE, CLYDE was recognized with the prestigious PR News Nonprofit Media Relations Award for the campaign executed during the midterm election cycle.
Editorials & Op-ed
Need Better Election Security? The Feds Can Help.
Why we need to celebrate and protect our Black election officials
We’re sheriffs. Here’s our plan for keeping everyone safe on Election Day.
Sheriffs’ role in ensuring safe, secure elections.