The Past, Present and Future of Media and Communications.
The world of public relations and communications is constantly changing, but we can do our best to make predictions. That’s why, each year, we ask several colleagues, clients, journalists and experts what they expect will dominate our industry in the year ahead. This year, as we kick off a new decade, we've decided to do things a bit differently and collected what our respondents believe to be the most surprising communications happenings from the 2010s and also what trends they see dominating the 2020s. Take a look below at what we got back. Did we miss anything? Let us know through the contact form at the bottom of the page or reach out to us on Twitter.
What is the one thing that happened in media and communications that you least expected in the 2010s?"The rise of rogue Twitter accounts following President Trump's inauguration, such as Alt Parks Service."
- Mary Alice Carter, senior advisor with Equity Forward
- Molly Hensley-Clancy, politics reporter for BuzzFeed
- Jeremy Peters, politics reporter for The New York Times
- Joe Lockhart, CNN political analyst and former White House press secretary
- Paul Kane, senior congressional correspondent and columnist for The Washington Post
- Daniel Penchina, president of Penchina Partners
- Laura Beth Ellis, director at Clyde Group
What is the one communications trend you believe will dominate the next decade?“The drive to make things authentic. We increasingly expect our entertainment and news feed to be tailor-fit for us, but still have the need for them to be relevant and real. As our traditional institutions increasingly become less trustworthy and functional, we all yearn for content and messengers to fill this authenticity gap. Communicators that can do this will be the success story of the ‘20s.”
- Cliff Young, president of U.S. public affairs at Ipsos
- Matt House, vice president at Clyde Group
- Shane Harris, intelligence and national security reporter for The Washington Post
- Pam Piligian, senior vice president of marketing and communications at Navy Federal Credit Union
- Alex Slater, chief strategy officer at Clyde Group
- Jon Kott, president of Majority Makers & former communications director for Senator Joe Manchin (D-WV)
- John Hudson, national security reporter for The Washington Post