Insights
Clyde Wire: April 2019 Issue.
 C L Y D E W I R EAPRIL ISSUEIn this edition of the Clyde Wire, we examine companies engaging with LGBT issues, major (we think) changes to AP Style guidelines and global differences in coverage of World Health Day. We're also celebrating growth in our firm, with new faces and an emerging agricultural practice. Finally, we spotlight our client, Food Allergy Research & Education (FARE), the largest private funder of food allergy research in the world, and the work they're doing to bring relief to 32 million Americans living with potentially life-threatening allergies. Our Voices World Health Day: Commanding a Narrative on a Global Scale By Sasha Galbreath, Public Affairs Associate  The World Health Organization and countries around the world use World Health Day, celebrated annually on April 7, as a way to spark conversations, inform policy decisions and draw favorable media attention. The patterns in topics and coverage, if analyzed and used correctly, can also benefit communications professionals looking to tie their own clients' news to the observance. Public Affairs Associate Sasha Galbreath took a look at some of these trends from both 2018 and last Sunday in her first piece for Clyde Group's Medium. Pinkwashing at a Crossroads By Alex Slater, Founder & Chief Strategy Officer  Brand efforts to promote LGBT rights and inclusion that seem to be honest in the U.S. may prove to be insincere or causing more harm than good. At the same time, corporations operating in hostile countries could be doing much more to help. In a piece for the Washington Blade, a D.C. publication that has been covering LGBT news for 40+ years, Clyde Group Founder Alex Slater discusses the complexities of brand engagement on LGBT issues at home and abroad. “I Love You, You’re Perfect, Now Change” — America’s Relationship with AP Style By Serena Gleklen, Associate  The American Copy Editors Society (ACES) surprised the literary world for the nth time with more changes to the Associated Press (AP) Stylebook that went into effect at the beginning of this month. While inconsequential to many, these are the rules governing the daily work of writers and editors across the country. In a recent piece for Clyde Group Field Notes, Associate Serena Gleklen covers some of the most notable changes and why they matter. We're Growing!  With the first quarter of 2019 in the books, our team is celebrating three months of growth with hires at every level, a client list that continues to evolve and an emerging agricultural practice. Read more about what our team has been up to at the link below. Client Spotlight  Today, 32 million Americans suffer from food allergies, including roughly two children in every classroom. Food allergy diagnoses with life-threatening anaphylaxis are up nearly 400% in recent years. Still, there is no cure. Clyde Group is proud to support the world's largest private funder of food allergy research in the world, Food Allergy Research & Education (FARE), and their five-year Contains: Courage™ campaign. The campaign is highlighting the “ingredients” that make children living with food allergies extraordinary, raising historic funding in support of families managing food allergies and educating all Americans about the disease.  ICYMI: SXSW Recap In the last issue of the Clyde Wire, we recapped our weekend in Austin, TX for SXSW 2019. If you missed it, but would still like to read about our panels, events and conversations, you can access the full version on our website at the link below! |