Esports is the Next Big Cultural Phenomenon, and Potential Sponsors Should be Tuning in Now.
It’s a tough time to be a major corporation looking for new ways to build brand awareness. Sponsorship deals seem like a no-brainer but are a crowded marketplace. The biggest stadiums already have naming deals, and the top athletes have no shortage of suitors. So what’s a brand in search of an exciting way to reach a new audience supposed to do?