COVID Impact: Free Resources.
As the world adjusts to social distancing from the makeshift home offices of kitchen tables and bedrooms, brands are adapting to this unprecedented time—and some of them are doing it right. Successful brands have taken Mr. Rogers’ wise advice of looking for the helpers in difficult times to heart, cutting through the chaos by:
- Putting aside an opportunistic mindset
- Ensuring all communications are positive, meaningful, and useful
- Bringing people together through activities or messaging