A letter from our Managing Director about our recent rebrand..
To Clyde Group colleagues To Clyde Group clients To Clyde Group partners To Clyde Group friends: Can a company — and those who work with and for it — derive new meaning from a rebrand? A new logo? I believe so. And I believe that Clyde Group’s new face — new logo, new website — is reflective of where we are as a company. It’s an exciting time in our history — our efforts are actively recognized at a national level and our team is growing under the banner of being the best firm to work with, and the best firm to work for. We can confidently declare ourselves to be starting a new chapter that deserves recognition with a new visual identity, logo and website. Our new logo bears the Scottish flag, hinting at my own history. But it’s also emblematic of our firm’s future, projecting both solidity and innovation. We’re confident in our work. We’re driven by expertise and execution. And Clyde Group deserves our new tagline: We do that. So let’s do great work together. Thank you all for your contributions in bringing us to this moment. Ultimately, this redesign of our brand is intended to invoke feeling, and mine — today — is gratitude. Sincerely, Alex Slater Founder, Managing Director Clyde Group