AI is Shaping Opinions

What is AI saying about your organization?

AI is fundamentally changing how people make choices. Decision makers are no longer sifting through lists of websites—they’re turning to AI for direct answers, often trusting the responses without question. From product recommendations to evaluating brand trustworthiness, to researching a legislative policy, AI now plays a central role in shaping opinions

AI is Search: Are you Managing the conversations?

Gone are the days of “clicking to find answers.” Now, AI gives direct answers, shaping mindsets Search has evolved. It’s no longer a list of websites—it’s a voice, powered by AI, shaping opinions, influencing decisions, and guiding behavior. Your audience is asking AI about your brand, your products, and your reputation. But AI doesn’t always get it right. When it’s the AI’s response that people trust, do you know what it’s saying about you? Find out with a free scorecard and take control of the conversation today. dictating the conversation.

Complete the form to get your AI scorecard.

Discover how your business stacks up in AI-powered search—and what you can do to outrank the competition.

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Make an impact with AI findings

What is your Generative Narrative?

Before you can shape your narrative, you need to know what AI is saying about your brand. Our tool, GenSights, identifies:

  • Where AI pulls your brand info
  • Key terms, phrases, and sentiment
  • Common themes and messaging

This is the foundation to close the gap between your current narrative and the one you want to create.

SHAPE YOUR GENERATIVE NARRATIVE

Once we’ve analyzed your GenSights data, we help define the narrative you want to project.

  • What do you want your audience to know?
  • What conversations should you join?
  • What discrepancies exist between your current and ideal narrative?
  • Which messages will resonate with your target audience?

With this insight, we craft a Generative Engine Optimization (GEO) strategy that aligns with your goals and brand identity—moving audiences to action.

ONGOING MONITORING & OPTIMIZATION

Once your GEO strategy is in motion, we continue to track and optimize to ensure ongoing success:

  • Continuously monitor how AI platforms respond to your brand and narrative
  • Regularly evaluate tactics and adjust based on shifts in AI sources and algorithm changes
  • Run quarterly evaluations using our core four questions to measure results and identify necessary pivots
  • Adjust strategies to stay aligned with your evolving brand goals and ensure your messaging remains impactful.