The Evolution of SEO.
Embracing the future of generative engine optimization.
SEO is Evolving—Fast. The game has changed. Search Engine Optimization (SEO) is no longer about ranking high on a list of websites. With the rise of AI-powered search, people are turning to AIs for answers, shaping how individuals make decisions. Your target audience will be engaging in a dialogue with AI about whether they should buy an item, if your organization is trustworthy, or how options compare. AI will even potentially suggest competitor organizations or products, further scrambling the landscape.
AI iS rewriting the rules
Gone are the days of “clicking to find answers.” Now, AI gives direct answers, shaping mindsets and dictating the conversation.
How? By pulling from data sources—and unless you’re controlling those data sources, AI will control your narrative.
Are you ready for what comes next?
You Need More Than SEO. You Need a GEO Plan.
As the web becomes more conversational, your entity needs to be part of that narrative. GEO is the key to ensuring your voice is heard in an evolving digital ecosystem, where interactions are more personalized, immediate, and engaging.
Don’t let it happen without your influence.
Make an impact with AI findings
What is your Generative Narrative?
UNDERSTAND YOUR GENERATIVE NARRATIVE
Before you can shape your narrative, you need to know what AI is saying about your brand. Our tool, GenSights, identifies:
- Where AI pulls your brand info
- Key terms, phrases, and sentiment
- Common themes and messaging
This is the foundation to close the gap between your current narrative and the one you want to create.
SHAPE YOUR GENERATIVE NARRATIVE
Once we’ve analyzed your GenSights data, we help define the narrative you want to project.
- What do you want your audience to know?
- What conversations should you join?
- What discrepancies exist between your current and ideal narrative?
- Which messages will resonate with your target audience?
With this insight, we craft a Generative Engine Optimization (GEO) strategy that aligns with your goals and brand identity—moving audiences to action.
ONGOING MONITORING & OPTIMIZATION
Once your GEO strategy is in motion, we continue to track and optimize to ensure ongoing success:
- Continuously monitor how AI platforms respond to your brand and narrative
- Regularly evaluate tactics and adjust based on shifts in AI sources and algorithm changes
- Run quarterly evaluations using our core four questions to measure results and identify necessary pivots
- Adjust strategies to stay aligned with your evolving brand goals and ensure your messaging remains impactful.
